The Lounge
We all understand what a monumental challenge it is to find a haven of sanity, peace and simplicity in this multi-tasking, blink of an eye and always in touch world of ours. Your listeners now have a standing invitation to a hideaway that will become their weekend retreat. An oasis where they can find the space to catch their breath, expand their consciousness and escape the ordinary. A getaway where they can dial back the pace, lose the stress and fall in love with music all over again. Welcome to the Harmonic Lounge(R)!
The Harmonic Lounge(R) is different enough to stand out but comfortable enough to fit in with a story that connects people and places. It’s the kind of tale that glides past conventional, makes an easy turn around the accepted and then nudges the predictable off its pedestal. A chronicle that adds some nuance, a touch of style, a taste of cleverness and a light dusting of the unexpected to weekends. A unique saga that creates a powerful and profitable brand, letting seldom used day parts stand out, be heard and do more.
The Harmonic Lounge(R) is a blend of contemporary instrumentals and vocals unlike anything else. The mix is very compatible with Smooth AC but is really designed for Mainstream AC, Soft AC or Triple A formats to capitalize on a content void in their marketplace. This melodic and appealing soundtrack is focused, well balanced and softly paced. The slower tempos have a remarkable ability to change moods and attitudes while supporting needed moments of rest, relaxation, reflection and rejuvenation. It’s the perfect place for listeners to stop by on a Sunday morning to savor a mimosa, read the paper or enjoy brunch. They could also drop in Sunday evening to relish the fresh and uncompromising ambience with a good book, a glass of wine or that special friend.
The Harmonic Lounge(R) will serve up a three hour weekly menu of cool and mellow. Each hour, including music and very brief talk breaks, will total forty seven minutes of content. Eleven songs will be played with seven instrumentals, four vocals and three of the eleven will be new tunes. There are three spot sets every hour. Each will be four minutes in length for twelve total minutes of inventory. Those breaks will fall around :20, :35 and :50. There will also be one minute every hour for local station identification. Customized liners and ID’s will be created to brand individual call letters and positioning statements into the fabric of the show.
The Harmonic Lounge(R) is a competitive advantage that will enhance the idenity of your station. It delivers opportunity and value through a story that captures audience and inventory previously out of reach. Thank you very much for your time and I’m grateful for the consideration. I’m confident that after you listen to the Harmonic Lounge(R) demo you’ll understand how this weekend benchmark will benefit your ratings and revenue. Please feel free to contact me with any questions. The Harmonic Lounge(R) is different enough to stand out but comfortable enough to fit in which makes it the perfect partner for your success.